Segura Viudas Cava, hard to pronounce, easy to drink. Not familiar with Cava? It's champagne and prosecco's fiesty Spanish cousin.
Client's #1 goal: Brand awareness. So we popped the bubbles and got to work... in less than a year we:
- Launched a social activation that solved a first-world crisis (the dilemma of taking a "super cute pic" but having no idea what to caption it)
- Changed their whole approach to "always on" social content (from the way the brand sounds to how we shot the monthly content)
- Developed SeguraHaus, an event series that redefined branded events
- Developed a way for our target to get through the holidays with their family (besides just alcohol)
- Revamped their website
A lot of blood, sweat, tears and bubbles went into revamping this amazing brand. Check out some of the highlights below.